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Emerging Technologies Driving New and Innovative Marketing Strategies

Emerging Technologies

All the marketing companies around the world are changing much faster with emerging technologies. It must be acknowledged very well that we have become one of the latest high-tech trends that will have a strong impact on all our industrial sectors. These two technologies serve as powerful opportunities for marketers. If the strategies, IT systems, and data analytics are fully prepared for their benefit, they will be much more useful to them. Everyone who does marketing should always be aware of it. All kinds of knowledge always take people ahead of everyone. It is possible to conquer any human being or even any work very easily.

Wearable technology achieves strong momentum

According to researchers, there will be a lot of ups and downs this year. Now is the right time to wake up. We have seen many industrial revolutions. Now I am in 4th technology. Here are some of the discoveries that have benefited people so much. Now the alternative robot to human labor has been introduced which is doing all the work.

Corona Virus is running the hospital with a Chinese robot. Now the driver is not in the car. In agriculture, in physics, and even in space, we have a sign of success. It is hopeful, but it also works for some of the evil ones. A lot of data and even code has been used to create them. If there is a wrong operation, these forces can revolt. Many terrible dangers can happen.

According to Canalis, a market research firm, 1.6 million smart wearable bands were shipped in 2013, and shipments could reach 8 million in 2014. They further predict that more than 23 million units will be shipped in 2015 and more than 45 million units in 2017.

In 2014, Deloitte analysts with smart glasses, fitness bands, and watches said it should sell about 10 million units worldwide – which could generate 2 billion. Scientist Credit Suisse further predicts that by 2018 the entire market will be 50 50 billion.

See Also: Benefits and Applications of Emerging Technology

From Google Glasses to Fitbit to Galaxy Gear Fit to Pebble Watch there is no doubt that wearable innovation has gone back and forth. In addition to the fact that this is another path for advertisers to contact the client, it additionally makes another information stream by business that helps organizations profoundly modify offers and messages to their intended interest group with ideal precision and achievement.

From Google Glasses to Fitbit to Galaxy Gear Fit to Pebble Watch there is no doubt that wearable innovation has gone back and forth. In addition to the fact that this is another path for advertisers to contact the client, it additionally makes another information stream by business that helps organizations profoundly modify offers and messages to their intended interest group with ideal precision and achievement.

Location Based Marketing

In addition to wearable technology, location-based marketing is now quite popular. According to Pyramid Research, the global market for mobile location-based services and location-enabled mobile applications should reach more than $ 10.3 billion by 2015.

Marketing programs are very important for an organization. A location-based marketing program is part of a marketing program. A marketing program
It takes a lot of effort to prove it successfully. Everything from the plan to its accessories turned into reality and the expected results are very difficult and costly.

Another model is Netflix, an on-request real-time feature that runs an area-based open air promoting effort, urging understudies to contact the organization by posting normal inquiries concerning different film types and mainstream TV arrangement.

Understudies were then approached to post their answers utilizing college explicit Twitter hashtags and confined reactions, which were appeared on advanced screens at 3 colleges.

Fusing Location Based Marketing with Wearable Technology

Fusing can be very powerful in location-based marketing with wearable technology. To make this a success, companies will need to access these technologies to finally generate data streams with analytical capabilities. They also need to be closely monitored to analyze these data and subsequently analyze them, even to make them operational.

To do this difficult task requires a security association with a dedicated organization. This will allow companies to target the right customer at the right time, in the right place with the right offer. Fusing Location-Based Marketing With Wearable Technology

See Also: Top 5 Trends in Computer Science Research

Fusing can be very powerful in location-based marketing with wearable technology. To make this a success, companies will need to access these technologies to finally generate data streams with analytical capabilities.

For example, if a grocery store needs to run location-based marketing campaigns, it can tap into wearable technology, and when a runner is near one of their grocery stores, the retailer can automatically alert the runner to a product like a vitamin. Water is mixed.

Also if we talk about another example, when a runner is by a sports clothing store and the retailer warns him of an offer to discount clothing and accessories for running clothes.

This is a much more effective marketing system that allows retailers to reach customers with highly targeted offers. Retailers are also collecting real-time data for each of their location-based marketing campaigns, so they can use this data in the future to improve promotions.

Data Analytics is Critical for Success

The most important chapter is data storage. In all cases, this information is needed. Not only for marketing but also in other fields like customer service and product development.

For data analytics to be successful, the process requires two levels,

1. The first helps to connect the two technologies and can provide benefits to any marketer from a strategic point of view.
2. And the latter provides value and fulfills the business objectives that were originally desired.

Business analytics helps an organization’s marketing strategy for long-term growth. Above all, both parts of the above analysis need to be implemented to ensure maximum success. When many companies join the big data bandwagon and invest millions – they sometimes make the mistake of underestimating the importance of analytics.

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